My Story
Why did I join this career?
I studied Law and Commerce at The University of Sydney as a Dalyell Scholar. From a young age, I’ve been passionate about building and nurturing relationships. Since starting my professional journey at 16, I've discovered a talent for connecting with people, which I now channel into my work as a Wealth Manager. In 2024, I joined Prudential Financial Advisers Singapore with the mission of helping as many families as possible navigate their financial needs.
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I firmly believe that empathy, compassion, and sincerity are crucial in this field; after all, it's a "people's business." I strive to create a welcoming environment for all my clients, treating them like family.
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​My personal experiences have profoundly shaped my approach. My mother battles an autoimmune disorder called pemphigus vulgaris, which has made securing critical illness coverage impossible for her. This situation has placed a significant financial burden on our family, especially since she was a single parent and the primary breadwinner. Sadly, my mother was misadvised by her financial consultant, highlighting the lack of awareness in our industry. If she had engaged in proper financial planning before her diagnosis, it would have given her the space and peace of mind to focus on her health.
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This experience fuels my commitment to help as many families as I can—whether they are strangers I meet at roadshows, through cold calls, or referrals. I am dedicated to ensuring that everyone I work with receives the guidance they need to be well-protected and prepared for the future.
Family
The importance of family when it comes to financial planning is something i hold dearly to heart. My own experiences as a dad have shaped my approach to helping others secure their futures. I know firsthand the importance of protecting our loved ones, preparing for our children's education, and ensuring that my wife and I can maintain our independence without becoming a burden. This perspective drives my passion for creating tailored financial strategies that prioritize family well-being, providing peace of mind for parents like us who want the best for their children.
Face your fears, Live your dreams
For many years I've always wanted to do Scuba Diving. Before going to University I finally had the chance, engaging Jimmy Choo from Red Scuba, enrolling into the Global Underwater Explorers Recreational 1 Diver course.
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A requisite for passing the course, is being able to remove your mask undersea. I was always fearful of doing so, Jimmy then told me "Face your fears, Live your dreams. You can do it!". I then realised any limitations we had, was set by ourselves. In fact the greatest enermy of anyone is themselves.
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We can do everything and anything we set out for, as long as we believe we can and make an intentional effort to do so.
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Scuba Diving was taught me many lessons, but this will always be close to heart.
Wall of Trust
Hi I’m Benny Iswahyudi from Indonesia. I’m 47 y.o. now and because I feel that I’m getting older, I’m starting to think about the future because we never know what will happen in my life. So I was thinking what can I give to my lovely wife and kids. I realised that If I leave some house, it is valuable but not liquid and has to go through so many complicated bureaucracy so I decided that I want to leave something that is not complicated and won’t trouble my family once I’m gone. I bought a policy from Prudential Singapore because it’s already trusted. I feel so lucky to meet Justin Yeo, a wonderful young man who always patiently explain every little detail to me so that I really understand what I am buying and how it works. With his patience and understanding even though I am not fluent in English, I feel very reassured with what he explained to me. His wife who is also an Indonesian also help me to translate and make sure I get all my questions answered well. Very grateful for Justin who is very knowledgeable and amazing, so now I don’t worry about anything if one day I pass away, my lovely family is all financially covered. Thank you Justin Yeo and Prudential!
Mr Iswahyudi, Entrepreneur
My Services
My goal is to help my clients make informed decisions regarding the below mentioned areas
Let's get acquainted!
Labrador Tower, 1 Pasir Panjang Rd #05-01P, Singapore 118479
+65 81820285